The town's called Pizpot, and was the furthest north Alexander got on his world tour in 333BC. (I'd link that if I could work out how to do it on my phone).
It appears he minced up here after sorting out the Gordian Knot (a kind of pre-christian Rubic's cube) and took a short holiday before going back south to die of dysentery.
There's a spa in the centre of Pizpot that has Alexander's footprint preserved in plaster as a centre-peice. It's exactly a foot long - and is where we get that measure from. By the same token, a yard is a measure of three Greeks standing really close together.